The unified platform powering modern tire, wheel, and data infrastructure

Matic Performance is a next-generation B2B SaaS eCommerce platform tailored for the wheels & tires industry. It empowers wheel and tire retailers to launch white-label online storefronts – complete with fitment intelligence, secure checkout, and vehicle-specific product search – without needing to build or manage their own tech infrastructure.

• Brands & Manufacturers looking to syndicate their catalogs.
• Distributors & Aggregators managing multiple vendors.
• Retailers & Installers wanting turnkey D2C stores.
• Automotive enthusiasts searching for accurate, compatible parts.

  Whether you’re launching your first online store or scaling to serve thousands of SKUs, Matic Performance adapts to your business.

The Matic Performance platform consists of three primary components: the White-Label Storefront Suite, the Central Fitment Data Engine, and an API Bridge for integrations. These components are orchestrated via a centralized cloud backend, providing an end-to-end digital commerce solution.

The API Bridge is a modular integration layer that handles the ingestion of product data from various sources (CSV, XML feeds, direct APIs), supports multiple images per item, and consolidates disparate vendor catalogs into a unified format. It also manages real-time inventory and vendor syncing with systems like ERPs to prevent oversells and ensure up-to-date stock information.

Yes! Our White-Label Storefront Suite allows complete branding control – from logos and color palettes to layout and theme selection. You can choose from themes like Velocity, Titan, Drift, or Apex depending on your brand style.

The YMMT (Year/Make/Model/Trim) Fitment Layer is a core component that provides a comprehensive vehicle database enriched with fitment specifications. It uses a proprietary and licensed data blend to maximize coverage and accuracy. This system allows users to filter products by year, make, model, and tire size, and exposes APIs to query which products fit specific vehicles.

Each vendor gets access to a dedicated portal to:

• Upload or import product catalogs via CSV/XML.

• Manage inventory, pricing, and photos.

• View and process customer orders.

• Track analytics and sales KPIs.

• Your store, your control – all in one dashboard.

With Matic Performance, you can launch a branded, fully functional storefront in a matter of weeks. Thanks to our modular infrastructure and pre-built themes, there’s no need for heavy custom development.